OEM&ODM

Lay's is a well-known potato chip brand in the United States. It was founded in 1932 by Elmer Doolin and Herman W. Lay. Since 1965, it has been under the ownership of PepsiCo. The brand operates under different names in various parts of the world, such as Walkers in the UK and Ireland, Chipsy in Egypt, Poca in Vietnam, and Tapuchips in Israel. 21It entered the Chinese market in 1993 and gradually introduced local flavors. In 2012, it was ranked as one of the top 10 most reputable companies in the United States by Forbes, and was repeatedly included in the "World's Most Admired Companies" list by Fortune. In 2023, Lay's ranked third in Brand Finance's "Top 100 Global Food Brand Values".  In 2024, it ranked 173rd among the top 500 global brands in terms of value. Pepsi established its Asian R&D center in 2012 to promote local product innovation.

The taro chips are our exclusive product. At an OEM exhibition in 2019, our taro chips were highly favored by the Pepsi team. From then, we began the 6 years cooperation with Pepsico,and the Lay's taro chips soon become very popular in China.