Environment & CSR

Sanfeng Potato Industry: Embodying Humanistic Care and Social Responsibility​

As a leading enterprise rooted in Liancheng’s agricultural landscape, Liancheng Sanfeng Potato Industry Co., Ltd. has always regarded "balancing corporate development with social responsibility" as its core mission. Beyond pursuing industrial advancement, the company has consistently practiced humanistic care for employees and fulfilled social obligations to communities, farmers, and the environment, demonstrating the  of a responsible enterprise.​

Employee-Centric Humanistic Care: Nurturing Growth with Warmth​

Sanfeng Potato Industry believes that employees are the cornerstone of development, and has built a comprehensive care system covering material security, career growth, and emotional support.​

In terms of workplace welfare, the company provides employees with benefits exceeding industry standards, including five insurance and one fund, annual health checkups, and additional commercial insurance for frontline production staff . The factory area is equipped with comfortable dormitories, canteens offering nutritious meals, and leisure rooms with books and fitness equipment, creating a home-like working environment. For employees facing hardships due to illness or family emergencies, the company has established a "mutual aid fund" supported by both corporate allocations and voluntary employee donations, providing timely financial assistance .​

Career development is equally prioritized. Sanfeng operates a tiered training system: new employees receive 15-day induction training covering safety operations and process standards; technical staff participate in quarterly workshops on advanced processing technologies; and management personnel attend annual leadership development programs. The company also implements an "internal promotion mechanism"—over 60% of middle managers have been promoted from frontline positions, motivating employees to grow with the enterprise . Additionally, regular employee forums are held to collect opinions on production, welfare, and management, with a 90% implementation rate of feasible suggestions, fostering a culture of mutual respect.​

Empowering Farmers: Driving Rural Prosperity Through Industrial Linkage​

Rooted in Liancheng’s potato industry, Sanfeng has constructed a "company + base + farmer cooperative" model to share development dividends with local agricultural communities .​

The company provides full-chain support to cooperative farmers: professional agricultural technicians offer free on-site guidance on seed selection, organic fertilization, and pest control, ensuring standardized planting . A guaranteed purchase price mechanism is implemented—even when market prices fluctuate, farmers receive no less than 2,000 RMB per mu of sweet potatoes, eliminating their worries about sales . For impoverished households and disabled farmers, Sanfeng offers additional support: distributing free high-quality seedlings, waiving cooperative fees, and arranging flexible part-time work in nearby farms or workshops. To date, the model has benefited over 1,600 farming households, including 920 registered poor households, with an average annual income increase of 5,000 RMB per household .​

The company also invests in rural infrastructure improvement, funding the renovation of 12 rural roads connecting farmlands to processing workshops and building 8 water-saving irrigation systems in planting bases, which not only facilitates potato transportation but also benefits the entire village .​

Community Commitment: Contributing to Local Well-Being​

Sanfeng actively integrates into local development by supporting public welfare initiatives covering education, elderly care, and emergency assistance.​

In education, the company has launched the "Potato Seedling Scholarship Program," donating 50,000 RMB annually to fund tuition for impoverished students in Liancheng’s rural primary and secondary schools . It also partners with local vocational schools to establish internship bases, offering 30 annual internships with potential employment opportunities for agricultural technology majors. For the elderly, Sanfeng organizes quarterly volunteer activities—employee volunteers deliver its signature sweet potato products to 4 local nursing homes and assist with home renovations for elderly residents living alone .​

During emergencies, the company acts swiftly. In 2023, when heavy rains damaged local farmlands, Sanfeng donated 20 tons of emergency food supplies and provided free seedlings to affected farmers to help them resume planting. It also participates in the "Liancheng Angel Campaign," donating 2% of quarterly sales revenue to support disabled groups and families in difficulty .​

Environmental Stewardship: Pursuing Green and Sustainable Development​

Committed to ecological protection, Sanfeng has integrated environmental responsibility into every link of production, from planting to processing .​

In its owned farms, the company strictly adheres to organic planting standards: replacing chemical fertilizers with organic manure made from crop straw, using insecticidal lamps and sticky boards for pest control, and reducing pesticide use by 100% . The drip irrigation system adopted saves 30% of water resources compared to traditional methods, effectively protecting local water ecosystems. In processing workshops, 80% of production waste is recycled—sweet potato peels are turned into animal feed, and wastewater undergoes three-stage treatment before being reused for farm irrigation . The company has also invested 2 million RMB in upgrading to energy-efficient equipment, cutting annual electricity consumption by 15% and reducing carbon emissions by 200 tons .​

To promote public environmental awareness, Sanfeng organizes annual "Eco-Cleanup Activities," where employees and community volunteers jointly clean local rivers and mountains. It also opens its green farms to primary school students for agricultural education tours, teaching over 1,000 children about sustainable farming each year .​

Conclusion​

For Sanfeng Potato Industry, social responsibility is not a slogan but a consistent practice. From caring for employees’ growth to empowering farmers, supporting communities, and protecting the environment, the company has woven responsibility into its development fabric. As it advances toward its 2 billion RMB output value goal, Sanfeng will continue to uphold its commitment, using industrial strength to drive social progress and set a benchmark for responsible development in China’s agricultural processing industry.